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Grayline Group

Bringing together experts, data, and solutions to help companies and public institutions manage disruptive change.

The Grayline Perspective

Strategy is built upon an anticipation of the environment in which we will operate in the future. Embedded in the strategic plans for all organizations (business and government) is a forward-looking projection of the market, technological, and global environment. These projections constitute the key assumptions for strategy.

When strategy fails, it is usually not a result of a bad plan, as the men and women who have elevated themselves into strategic roles tend to understand their organizations and markets extremely well. Most often, strategy fails because the assumptions about the environment in which that strategy will operate over the next 3-5 years are wrong. The best strategy in the world will fail if it is built upon assumptions that prove to be incorrect.

Our observation is that most organizations spend spend very little of their time and resources (<3%) on making correct assumptions about the future operating environment. We tend to plan for a future that looks like now, which historical analysis proves to be a common but flawed way of thinking.

Grayline Group exists to help leaders to help fill this gap.

Data Driven Strategy

  • Companies

    Helping strategy and corporate development teams identify and react to shifting technology and market conditions.

  • Investors

    Helping venture capital, private equity, and institutional investors evaluate opportunities and align investment strategy with emerging technology and market trends.

  • Innovators

    Helping innovators and research institutions commercialize technology and align development efforts with market priorities.

  • Government

    Helping public-sector leaders plan and resource in the face of the shifting global environment.

  • Events

    Dynamic, data-driven presentations to support conferences and corporate events.

Helping Organizations Thrive

Market Leadership Tenure

At Grayline, we help our customers play both defense and offense, but avoiding existential risk is always our top priority. The unfortunate reality is that most great organizations fail to transform when market conditions fundamentally shift. We build our service offerings and structure our research around a defensive analytic posture, which allows us to ensure we manage downside risk to preserve the platform for future growth.

Average tenure of companies on the S&P 500 was 33 years in 1965, 20 years in 1990, and is forecast to shrink to 14 years by 2026.

Source: Innosight 

62.4% of the Fortune 500 was replaced between 1995-2016, representing an average of 14.2 entrants per year, up from 8.5 between 1955-1994.

Source: AEI

Meet The Experts


Joseph Kopser

Mobility & Technology Strategy

Dennis O'Neil

Organizational Design

Susan Shaheen

Transportation & Mobility

Robert Hansen

Cybersecurity & Technology

Jon Sather

Intelligence & National Security

Peter Stone

Machine Learning & AI

Alex Larzelere

Advanced & Exascale Computing

Rob Smithson

Transportation & Robotics

Michael Arustamov

International Operations

Scott Belcher

Telecommunications & Transportation

Tyler Johnson

Technology & Global Markets

Brandon Thomas

Blockchain & Global Markets

Jeff Davis

Innovation & Health Technology

Rollie Cole

Broadband & Economic Development

Shane Walsh

Capital Strategy & Fund Operations

Morgan Wright

Cybersecurity & Privacy

Todd Hildebrant

Infrastructure Technology

James Jones

Corporate Finance

Bret Boyd

Strategy & Corporate Development

Greg Hiebert

Leadership & Change Management

Ali Arab

Global Banking & Systemic Risk

Eric Greenwald

Cybersecurity, Policy & Law

Kevin Landtroop

Defense, Military & Technology

Explore the Transformation

Aerospace & Defense, National Security, Strategy

Aerospace and Defense: Building for Uncertainty

Aerospace and defense companies have a unique challenge in building strategies that account for 10+ year product development cycles in a complex and rapidly changing global environment.

Aerospace & Defense, National Security, Strategy

Defense Acquisition Reform is a National Security Issue

The U.S. defense acquisition system, designed for the pre-digital revolution economy, is structurally unable to keep up with the rapid pace of technology.

Foundations, Methodology, Strategy

Strategy, Constraints, and Compulsions

Business strategy is more easily understandable when we deconstruct the unique constraints and compulsions that companies operate under.

Developing World, Energy Industry, Renewables

Renewable Energy and the Developing World

Modularity and Scalability of Renewables An important element of renewable power generation is that it allows a degree of modularity and scalability that is not possible with many traditional power…

Infrastructure, Telecommunications

Bandwidth and the Emerging Network Divide

Robust optical fiber networks are rapidly emerging, which provide new capabilities opportunities for citizens and organizations to connect, and new challenges and planning considerations for public and private-sector leaders.

Domestic Policy, Strategy, Technology

Using Data to Make Better Decisions

Data is becoming increasingly available and important for decision making. Beyond finding patterns and relationships, we can use data to help us detect anomalies.