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Grayline Group

Bringing together experts, data, and solutions to help companies and public institutions manage disruptive change.

The Grayline Perspective

Strategy is built upon an anticipation of the environment in which we will operate in the future. Embedded in the strategic plans for all organizations (business and government) is a forward-looking projection of the market, technological, and global environment. These projections constitute the key assumptions for strategy.

When strategy fails, it is usually not a result of a bad plan, as the men and women who have elevated themselves into strategic roles tend to understand their organizations and markets extremely well. Most often, strategy fails because the assumptions about the environment in which that strategy will operate over the next 3-5 years are wrong. The best strategy in the world will fail if it is built upon assumptions that prove to be incorrect.

Our observation is that most organizations spend spend very little of their time and resources (<3%) on making correct assumptions about the future operating environment. We tend to plan for a future that looks like now, which historical analysis proves to be a common but flawed way of thinking.

Grayline Group exists to help leaders to help fill this gap.

Data Driven Strategy

  • Companies

    Helping strategy and corporate development teams identify and react to shifting technology and market conditions.

  • Investors

    Helping venture capital, private equity, and institutional investors evaluate opportunities and align investment strategy with emerging technology and market trends.

  • Innovators

    Helping innovators and research institutions commercialize technology and align development efforts with market priorities.

  • Government

    Helping public-sector leaders plan and resource in the face of the shifting global environment.

  • Events

    Dynamic, data-driven presentations to support conferences and corporate events.

Helping Organizations Thrive

Market Leadership Tenure
RAPID TURNOVER HAS BECOME THE NORM

At Grayline, we help our customers play both defense and offense, but avoiding existential risk is always our top priority. The unfortunate reality is that most great organizations fail to transform when market conditions fundamentally shift. We build our service offerings and structure our research around a defensive analytic posture, which allows us to ensure we manage downside risk to preserve the platform for future growth.

Average tenure of companies on the S&P 500 was 33 years in 1965, 20 years in 1990, and is forecast to shrink to 14 years by 2026.

Source: Innosight 

62.4% of the Fortune 500 was replaced between 1995-2016, representing an average of 14.2 entrants per year, up from 8.5 between 1955-1994.

Source: AEI

Meet The Experts

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Joseph Kopser

Mobility & Technology Strategy
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Bret Boyd

Strategy & Corporate Development
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Brandon Thomas

Blockchain & Global Markets
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Kathryn Seckman

Strategy & International Affairs
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Ali Arabnya

Global Banking & Systemic Risk
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Michael Arustamov

International Operations
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Scott Belcher

Telecommunications & Transportation
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Rollie Cole

Broadband & Economic Development
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Earl Crane

Cybersecurity Policy, Regulation & Technology
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Jeff Davis

Innovation & Health Technology
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Kelly Doyle

Architecture, Engineering & Construction
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Eric Greenwald

Cybersecurity, Policy & Law
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Robert Hansen

Cybersecurity & Technology
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Greg Hiebert

Leadership & Change Management
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Tyler Johnson

Technology & Global Markets
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James Jones

Corporate Finance
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Kevin Landtroop

Defense, Military & Technology
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Alex Larzelere

Advanced & Exascale Computing
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Margaret Newman

Urban Design & Mobility
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Dennis O'Neil

Organizational Design
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Debra Richmond

Public & Government Affairs
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Jon Sather

Intelligence & National Security
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Susan Shaheen

Transportation & Mobility
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Rob Smithson

Transportation & Robotics
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Peter Stone

Machine Learning & AI
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Chris Treadaway

Marketing & Web3
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Shane Walsh

Capital Strategy & Fund Operations
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Morgan Wright

Cybersecurity & Privacy