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Grayline Group

Bringing together experts, data, and solutions to help companies and public institutions manage disruptive change.

The Grayline Perspective

Strategy is built upon an anticipation of the environment in which we will operate in the future. Embedded in the strategic plans for all organizations (business and government) is a forward-looking projection of the market, technological, and global environment. These projections constitute the key assumptions for strategy.

When strategy fails, it is usually not a result of a bad plan, as the men and women who have elevated themselves into strategic roles tend to understand their organizations and markets extremely well. Most often, strategy fails because the assumptions about the environment in which that strategy will operate over the next 3-5 years are wrong. The best strategy in the world will fail if it is built upon assumptions that prove to be incorrect.

Our observation is that most organizations spend spend very little of their time and resources (<3%) on making correct assumptions about the future operating environment. We tend to plan for a future that looks like now, which historical analysis proves to be a common but flawed way of thinking.

Grayline Group exists to help leaders to help fill this gap.

Data Driven Strategy

  • Companies

    Helping strategy and corporate development teams identify and react to shifting technology and market conditions.

  • Investors

    Helping venture capital, private equity, and institutional investors evaluate opportunities and align investment strategy with emerging technology and market trends.

  • Innovators

    Helping innovators and research institutions commercialize technology and align development efforts with market priorities.

  • Government

    Helping public-sector leaders plan and resource in the face of the shifting global environment.

  • Events

    Dynamic, data-driven presentations to support conferences and corporate events.

Helping Organizations Thrive

Market Leadership Tenure

At Grayline, we help our customers play both defense and offense, but avoiding existential risk is always our top priority. The unfortunate reality is that most great organizations fail to transform when market conditions fundamentally shift. We build our service offerings and structure our research around a defensive analytic posture, which allows us to ensure we manage downside risk to preserve the platform for future growth.

Average tenure of companies on the S&P 500 was 33 years in 1965, 20 years in 1990, and is forecast to shrink to 14 years by 2026.

Source: Innosight 

62.4% of the Fortune 500 was replaced between 1995-2016, representing an average of 14.2 entrants per year, up from 8.5 between 1955-1994.

Source: AEI

Meet The Experts

Joseph Kopser

Mobility & Technology Strategy

Dennis O'Neil

Organizational Design

Dr. Susan Shaheen

Transportation & Mobility

Robert Hansen

Cybersecurity & Technology

Jon Sather

Intelligence & National Security

Dr. Peter Stone

Machine Learning & AI

Alex Larzelere

Advanced & Exascale Computing

Rob Smithson

Transportation & Robotics

Michael Arustamov

International Operations

Scott Belcher

Telecommunications & Transportation

Tyler Johnson

Technology & Global Markets

Jeff Davis

Innovation & Health Technology

Brandon Thomas

Blockchain & Global Markets

Bret Boyd

Strategy & Corporate Development

Explore the Transformation

Industry, Machine Learning, Strategy

Machine Learning and the New Innovation Paradigm

Machine learning and artificial intelligence change the fundamental paradigm of how computers execute instructions and how they interact with humans, which will reshape industries and create new tools for public institutions.

Energy Storage, Government, Industry

Batteries: The Last Piece of the Puzzle

Battery technology, which offset the inherent variability of renewables that depend on the sun or wind, are the last remaining piece of the puzzle for the mainstream economic viability of renewables.

Blockchain, Finance

Cryptocurrencies Not Blockchain

Cryptocurrencies have been on a tear, growing from USD 20 billion to over USD 600 billion in the past 12 months, creating differing views on optimal investment approaches.

Augmented Reality, Consumer Technology, Strategy

Augmenting Reality and Transforming Industries

AR is a hybrid visualization technology that combines the real world and the digital world. These technologies will transform the nature of skilled labor, as well as the retail and remote work experience.

Health Technology, Industry, Strategy

The Body as an Innovation Platform

Advances in genomics, bioengineering, and health technologies have the potential to enable longevity, facilitate better health throughout the human lifespan, increase food supplies, and enhance performance.

3D Printing, Global Trade, Shipping & Logistics

Customization at Scale

3D printing allows custom items to be manufactured at price points similar to traditional manufacturing, which will significantly impact the consumer products and inventory management industries.