Strategy is built upon an anticipation of the environment in which we will operate in the future.
When strategy fails, it is usually not a result of a bad plan. Most often, strategy fails because the assumptions about the environment in which that strategy will operate over the next 3-5 years are wrong.
Our observation is that most organizations spend spend very little of their time and resources (<3%) on making correct assumptions about the future operating environment.
Grayline Group exists to help leaders to help fill this gap.