Chris Treadaway is an accomplished executive, bringing innovation and new technology to the corporate world for over 25 years. With a strong background in marketing, operations and technology, Chris is currently delving deep into Web3 with a particular focus on how these emerging technologies intersect with business operations and strategy.
Previously Chris was the CEO of Polygraph Media, an advertising technology company that pioneered brand adoption of social advertising. Polygraph was a Facebook Marketing Partner and Google Partner, and collaborated with senior leadership at major companies such as McDonald’s Corporation, Six Flags, Brinker International, and Planet Fitness. Prior to that, Chris was the Group Product Manager for Web Strategy at Microsoft Corporation where he coordinated the company’s messaging across all web-based products.
Chris is a four-time startup founder and a Founding Operating Partner of Third Craft, a seed-stage investment fund focusing on innovations in food. He continues to invest in early-stage companies in cryptocurrency and blockchain.
Chris is the two-time author of Facebook Marketing An Hour a Day (Sybex 2010, 2012) and has published articles on marketing, startups, and demand generation across a variety of publications. Chris holds a Master in Business Administration from the University of Texas with specialization in Management & Entrepreneurship.
In his spare time, Chris coaches his daughter’s sports teams and plays golf and basketball.