Consumer Products: Imagining the Future
People’s buying and consumption patterns are deeply affected by their age, where they live, how they communicate, and their economic health, creating a complex moving target that consumer products companies need to adjust to.
Energy and Natural Resources: Powering Societies
The energy and natural resources industry is among the most dependent upon the status quo, at least from a core technology and materials use perspective. This requires careful hedges against disruption, as capital-intensive businesses can be extremely hard to pivot.
Infrastructure and Construction: Building for Generations
Public and private sector planners must accurately predict population density and infrastructure usage to ensure that they build systems to support populations 10-30+ years in the future.