The Grayline Methodology
A structured process for understanding and responding to the 2nd and 3rd order effects of systemic change.
The Current Environment
We are on the precipice of several generational transformations that will reshape the global system, creating opportunity and risk for all organizations.
Markets evolve in steps–long incremental growth followed by short periods of transformation. Transformation reorders market and geopolitical hierarchies, creating winners, losers, and new entrants. Adapting to these shifts in large, efficient organizations is structurally difficult, even in the best organizations. History demonstrates that most incumbents are diminished during these periods of transformation.
Technology is shortening the cycle time between the catalysts that ignite these transformations. Simultaneously, globalization continues to increase the horizontal diffusion of change–everything is connected, and we have become more exposed to the effects of change in other industries and regions than ever before. Maintaining global situational awareness through traditional channels is difficult, as the media has become an entertainment business.
Essential Organizational Tasks
Identify that a significant shift is occurring that will impact the organization with enough time to react.
Decide if and how to react to mitigate risk and seize emerging opportunities.
Align the organization to the new strategy–structure, incentives, and people.
Risks & Opportunities
Helping businesses and public institutions adapt in an interconnected and rapidly changing world.
Tools & Processes
Grayline’s technology experts and proven frameworks strategically map shifts for your organization.
How We Help
Understand the changing environment
Bring together experts and data to understand what is changing, how fast change is occurring, and how change will impact industries and public institutions.
Contextualize client implications
Industry veterans work with our experts to help clients specifically understand how market shifts impact industry and company strategy.
Identify and pursue solutions
Strategy support to help clients adapt and position their organizations to avoid risks and pursue opportunities inherent in every market shift.