Augmented Humanity: The Future of Health and Performance
Beyond Performance Enhancing Drugs We write this piece as the 2018 Winter Olympics are ending. The Olympics, including a controversy around Russian athletes and banned substances, illustrate what we mean…
Consumer Products: Imagining the Future
People’s buying and consumption patterns are deeply affected by their age, where they live, how they communicate, and their economic health, creating a complex moving target that consumer products companies need to adjust to.